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Company related questions
1. How would you describe your services and/or products?
2. Why do you want a new logo?
3. What are the long term goals of your company?
4. Who are your main competitors?
5. How are you different from your competitors?
6. Who is your target market?
7. What was the idea behind your business name? Why is it called what it is?
Project related questions
9. Do you have any specific imagery in mind for your logo?
10. Do you have any colour preferences, or existing brand colour?
11. Do you have any colours that you do NOT wish to use?
12. What feeling or message do you want your logo to convey to those who view it?
13. What is the exact wording you would like to appear in the logo?For Example, Coca-Cola - does it need to be in all uppercase, lowercase, certain letters uppercase, spaces etc
15. Where will your logo be used?
16. What's your preferred deadline, time frame or exact date of completion?
17. Would you like any additional services with your new logo? E.g. Photography services, business cards, social media images etc.
18. What logos appeal to you and why? Website links & visual examples
19. OTHER NOTES
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